2020 was disastrous for many businesses and organizations. Few industries were affected more than Sports & Entertainment and Tourism. With teams having to cancel seasons or play in front of empty seats, arenas having to cancel concerts and shows, convention centers having to cancel trade shows and conventions, and municipalities losing out on tourist revenue, there arose a need for these entities to generate revenue from sources that had not yet been explored (Naming Rights/Sub-Naming Rights, Pouring Rights, Signage, etc).

Unfortunately, the lack of revenue coming in forced many to lay off or furlough staff that would take on this task, or many simply had neither the "human talent" or skill & experience to do so. Oftentimes, smaller clients and those new to the game were left without a solution.

With 25+ years in the industry, including the past 15 with a prestigious National firm, our Founder decided there was a need for a firm that combined the client-focus of a "boutique" agency with the experience of working with and for the best in the business....

....in 2021, S•A•R•G•E was established.